How we contribute to organizations
PLAT Communication is a proactive consulting firm with a young spirit and boutique-agency attitude, with our Managing Partners permanently involved in accounts and projects, and with personalized strategies for each company that trusts us.
Areas of action
Every organization needs a team responsible for establishing professional relationships with Media, both print and digital, identifying what information can be useful and effective.
PLAT Communication is in charge of managing the contact database, providing accurate and truthful information, organizing periodic meetings and routing effective relationship processes with journalists. This within the framework of a joint work with our clients to define strategies and actions.
This work goes hand in hand with Media Monitoring. We take care of reviewing the different media, reporting apparitions and news of interest according to the specific needs of each organization. This also allows us to pay attention to current issues in the media in order to generate new content.
The digital presence of a company or brand is subject to the way in which consumers or users perceive and relate to it. In this context, Reputation is a key asset for the growth or expansion of the business. An unsatisfied customer can be the trigger for –even- the closure of a company.
It is important to define strategies to manage a correct Reputation, with transparency and proactivity, and to carry out a permanent monitoring of the environment, the competition and the community so users can always have access to positive information that reaffirms trust and proximity.
Defining objectives and knowing how to conduct a communication process, especially with media, is vital in business positioning. The purpose of an interview is not to answer questions but to communicate key messages for the organization.
In PLAT Communication, we have experience conducting Media Training sessions for executives, having trained Presidents of Boards, Managers and Heads of national and foreign companies.
In addition to Reputation, the Brand is another intangible asset of any company. It is mistakenly related only to the construction of a graphic image (logo) but the strategic communication process behind it is neglected.
We have the ability to define and develop a brand structure that will make yours become coherent and last over time, impacting on important aspects of the business such as sales and service.
Launching or repositioning plans for products or brands can be optimized with communication and press management actions, in order to make messages more credible.
We have extensive experience in this area, which allows us to design and implement highly creative and impacting plans, always depending on the positioning and the pre-defined budget.
The positioning of a brand is strengthened through the generation of optimized content that contributes to the growth and development of customers and users. The aim is to become a reference brand through the information provided and contribute to achieving an identified community.
Our experience allows us to define strategies to generate diverse content that can be oriented either to digital media or to digital resources of the company: website, blog or networks.
We live to the rhythm of Social Media. Therefore, in addition to effective Digital Marketing strategies, it is important to manage the online community through stable, long-term relationships, always with precision, judgment and empathy, as well as a lot of common sense.
The key, in addition to generating relevant content, is to interact with the community constantly, identifying their interests and needs, which will contribute to a better development of the business.
If a recommendation about a brand or product comes from a third party, it has an additional value, because it is someone external who does not have a direct relationship with the company. Until a few years ago, the Press was an important influencer and the one with the greatest visibility.
But with the Internet boom and the growth of mobility, new actors and characters have emerged covering different segments of the audiences of interest through diverse content that reinforces trends or lifestyles.
PLAT Communication contributes to the identification and management of relationships with influencers, micro-influencers and/or brand ambassadors, validating their effectiveness through the analysis of their publications or contents and the engagement generated with their followers.
In a critical situation, the organization must define messages that allow it to make known its position and the actions it takes to overcome the difficulty. Silence is a way of communicating, and inappropriate communication is also ineffective.
PLAT Communication can help your organization by designing communication strategies for risk situations or legal complications.